What really separates lip service from true client obsession? In "Seven Habits of Client-Focused Companies," our CEO Jason Rose pulls back the curtain on what it actually takes to build a business around client success—and it’s not just buzzwords and good intentions. 

From walking away from misaligned deals to cutting the fluff from your messaging, the habits laid out here are both bold and refreshingly practical. You’ll find lessons on building a leadership team where everyone owns the client experience, avoiding innovation for innovation’s sake, and always keeping your client’s customer in focus. 

Read the full article here.